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Social Marketing

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→‎Other social marketing links
:This paper gives a good overview of social marketing and explains its development and contains different definitions.
* NATIONAL EXCELLENCE COLLABORATIVE (Editor) (n.y.): [http://socialmarketingcollaborative.org/smc/pdf/Managers_guide.pdf The Manager’s Guide to Social Marketing. Using Marketing to Improve Health Outcomes from the Social Marketing]. Accessed: 03.09.2010. Alternative link: [http://www.sswm.info/sites/default/files/reference_attachments/NEC%20ny%20Managers%20Guide%20to%20Social%20Marketing.pdf PDF]:. This handbook describes the different phases of implementing social marketing and explains how to handle finances and budgets related to social marketing.
* SCOTT, B. (2005): '''Social Marketing: A Consumer-based Approach to Promoting Safe Hygiene Behaviours.''' Leicestershire: WELL. [http://www.lboro.ac.uk/well/resources/fact-sheets/fact-sheets-htm/Social%20marketing.htm URL] [Accessed: 03.09.2010]. [http://www.sswm.info/sites/default/files/reference_attachments/SCOTT%202005%20Social%20Marketing%20Well%20Factsheets.pdf PDF]
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