<li>Do people pay the real cost, or is the product subsidized? If it is subsidized, will the subsidy go on after the project stops?</li>
<li>Is there a profit based sustainability? Meaning, do the actors involved in production, transport, and sales, all make a profit so activities will go on after the project stops? </li>
<li>Market potential (. What is the expected market for the product? Has a market study been performed? Is the expected market sufficient to start a supply chain?) </li>
</ol>