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Social Marketing

18 bytes added, 00:34, 2 June 2015
→‎Other social marketing links
:This paper gives a good overview of social marketing and explains its development and contains different definitions.
* NATIONAL EXCELLENCE COLLABORATIVE (Editor) (n.y.): [http://socialmarketingcollaborative.org/smc/pdf/Managers_guide.pdf The Manager’s Guide to Social Marketing. Using Marketing to Improve Health Outcomes from the Social Marketing]. Accessed: 03.09.2010. Alternative link: [http://www.sswm.info/sites/default/files/reference_attachments/NEC%20ny%20Managers%20Guide%20to%20Social%20Marketing.pdf PDF]
:This handbook describes the different phases of implementing social marketing and explains how to handle finances and budgets related to social marketing.
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