[[Image:social marketing example.png|thumb|right|200px|Global hand-washing campaign in Beijing. Source: UNITED NATIONS (2008)]]
While the evidence for the effectiveness of traditional health promotion approaches is limited, social marketing may provide a fruitful alternative in the promotion of household environmental health. Indeed, the marketing approach to the promotion of hand-washing with soap is taking off internationally as indicated by the development of national and state-wide hand-wash marketing programmes (via [[Public Private Partnerships – (PPP ) | public private partnerships]]) in Ghana, Peru, Senegal, South Africa, Indonesia, Madagascar, Nepal, and Ethiopia among others (see e.g. [http://www.globalhandwashing.orgglobalhandwashing.org]).
The partnership is guided by the following principles:
|<font size="3">To read more about Social Marketing: [http://www.sswm.info/category/planning-process-tools/demand-creation/demand-creation-tools/awareness-raising-demand-cre-9 Social Marketing (DC)]</font>
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===Field experiences===
The following projects utilize social marketing methods.
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|[[Image:akvorsr logo_lite.png|center|60px|link=http://akvo.org/products/rsr/]]
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|[[Image:project 768.jpg |thumb|center|140px|<font size="2"><center>[http://rsr.akvo.org//project/768/ RSR Project 768]<br>Coastal area Water, Sanitation and Hygiene</center></font>|link=http://rsr.akvo.org//project/768/ ]]
|[[Image:project 572.png |thumb|center|140px|<font size="2"><center>[http://rsr.akvo.org/project/572/ RSR Project 572]<br>Introducing 3R in impact areas of DWA</center></font>|link=http://rsr.akvo.org/project/572/ ]]
|[[Image:project 933.png |thumb|center|140px|<font size="2"><center>[http://rsr.akvo.org/project/933/ RSR Project 933]<br>Accelerating Sanitation and Water for All 1</center></font>|link=http://rsr.akvo.org/project/933/ ]]
|[[Image:project 195.png |thumb|center|140px|<font size="2"><center>[http://rsr.akvo.org/project/195/ RSR Project 195]<br>Basic Sanitation <br>for Loja Province</center></font>|link=http://rsr.akvo.org/project/195/ ]]
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===Other social marketing links===
* [http://www.indiawaterportal.org/articles/toilets-and-social-networks-there-connection Toilets and social networks: Is there a connection?]
* [http://www.pseau.org/outils/biblio/index.php?d=2756&l=fr&vue_pgm_o_tout=1&motclef%5B%5D=129&tri1=titre Affiches de sensibilisation Hygiène et Assainissement de Tessaoua]
* Thesis Dirk Jaap Stuurman, Msc. [http://www.practica.org/wp-content/uploads/services/publications/Background%20documents/ceramic%20water%20filters/FINAL_REPORT%20Job%20Stuurman.pdf The Influence of Social Marketing on Adoption of Social Innovations: A Dyadic Study on Ceramic Pot Filters]. Practica Foundation.
:This paper gives a good overview of social marketing and explains its development and contains different definitions.
* NATIONAL EXCELLENCE COLLABORATIVE (Editor) (n.y.): '''[http://socialmarketingcollaborative.org/smc/pdf/Managers_guide.pdf The Manager’s Guide to Social Marketing. Using Marketing to Improve Health Outcomes from the Social Marketing].''' Washington: Turning Point. [http://www.turningpointprogram.org/ URL] [Accessed: 03.09.2010]. Alternative link: [http://www.sswm.info/sites/default/files/reference_attachments/NEC%20ny%20Managers%20Guide%20to%20Social%20Marketing.pdf PDF]:. This handbook describes the different phases of implementing social marketing and explains how to handle finances and budgets related to social marketing.
* SCOTT, B. (2005): '''Social Marketing: A Consumer-based Approach to Promoting Safe Hygiene Behaviours.''' Leicestershire: WELL. [http://www.lboro.ac.uk/well/resources/fact-sheets/fact-sheets-htm/Social%20marketing.htm URL] [Accessed: 03.09.2010]. [http://www.sswm.info/sites/default/files/reference_attachments/SCOTT%202005%20Social%20Marketing%20Well%20Factsheets.pdf PDF]
