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[[File:Susana logo.png|right|90px|alt=Susana logo.png|link=http://www.susana.org/en/]]This article is based on a [http://www.susana.org/en/resources/library/details/1229 749 factsheet]that highlights the importance of public awareness raising and sanitation marketing to increase the efficiency and sustainability of sanitation improvements. It provides tools and best-practice examples for practitioners, researchers, policy-makers and those who understand the importance of sustainable sanitation and wish to disseminate up to date information.

[[File:GTOsanitation dignity.jpg (Anlage).jpgpng|thumb|right|200px|Figure 2: “Sanitation is Dignity” Campaign in Berlin, Germany, in 2005: The travelling exhibit and campaign asks passers-by to reflect what life would be like without a toilet (source: GTO, 2005).|link=http://www.germantoilet.org/en/projects/where-would-you-hide/menu-sid/abstract.html]] In 2005, the German Toilet Organization (GTO) created the “Sanitation is Dignity” campaign to raise awareness of people unaware of or unaffected by the sanitation crisis (see figure 2). As a part of the campaign, GTO developed a travelling exhibit entitled “Where would you hide?” for display in public places, at conferences or in government buildings. Life-size poster board cut-outs feature people crouching to defecate in public while trying to hide behind everyday objects such as flower pots or umbrellas in order to maintain their dignity.