===Sustainability Criteria===
'''Health and Hygiene: ''' Each distribution programme is coordinated alongside menstrual health education sessions. At each school, a female mentor is trained to be on-hand to give health advice and support to girls.''
'''Environment and natural resources: ''' menstrual cups are reusable for up to 10 years, and replace disposable menstrual hygiene products that have a negative impact on the environment.''
'''Technology and operation: ''' menstrual cups are very easy to use, provide comfort and reliability. They last for up to 10 years.''
'''Financial and economic issues: ''' Ruby Cup operate under a ‘Buy One Give One’ social concept – sales from online shop and European stores fund menstrual cup donations.''
'''Socio-cultural and institutional aspects: ''' Ruby Cup works in partnership with organisations that are established on the ground and that work to empower women within the community.''
===Project details===
'''Type of project: ''' Menstrual cup distribution and health education program
'''Project period: ''' 2012, ongoing
'''Start of operation: ''' 2012
'''Project scale: ''' 4,500 menstrual cups distributed to date
'''''Ruby Cup''''' is a social business based in Berlin and Nairobi that partners with local organisations, to provide a healthy, long lasting menstrual hygiene product to girls at the Bottom of the Pyramid. Menstrual cups are distributed alongside menstrual health education sessions in Kenya, Uganda, Nigeria, Ghana and Nepal. Ruby Cup has secured financial support from SIDA (Swedish International Development Agency), international investors as well as global prizes for innovation and the sustainable technology of the product.
[[File:Logo ruby cup.jpg|thumb|right|130px|Ruby Cup]]
[[File:CS 8 Kenya GGF Logo 2c.jpg|thumb|right|130px|Golden Girls Foundation]]
===Contact===
Maxie Matthiessen and Julie Weigaard Kjaer
