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{{#ev:youtube|zAFu70gSO8M|200|right|<center>HYGIENE - THE WAY OF LIFE:<br>A Plan India supported animation film<br>on "WASH" (in Hindi)</center>}}

Focus on health promotion for water, sanitation and hygiene to stimulate improved services and practices can also be combined with broader health campaigns. A good example is the 'Blue Star' ('Estrella Azul') campaign developed in Nicaragua, in which the local ministries of Health, Education and the National Water Supply agency, worked together with many local NGO's, and with technical support from USAID's Environmental Health Project and John Hopkins University<ref>. [http://www.jhuccp.org/la/nicaragua/blue_star.shtml#2]</ref>, <ref>[http://www.m-mc.org/mmc_search.php?page=1&kwm_connect=and&adv=mat&se=Blue+star Blue Star multimedia materials on the information on the Media/Materials Clearinghouse] - currently offline </ref>

Changing behaviour is very difficult. Companies are very succesful at changing behaviour, as the very succesful efforts to get soap in almost every household around the world show. Therefore, knowledge sharing between the public sector, the private sector and NGO's can be very beneficial, and Public-Private Partnerships are a good possibility here. This type of cooperation has been the basis of the Global Public-Private Partnership for Handwashing. <ref>[http://www.globalhandwashing.org Global Public-Private Partnership for Handwashing website]</ref>.

* [http://www.pseau.org/outils/biblio/index.php?vue_pgm_o_tout=1&tri1=titre&pgmpseau_id=37&l=fr&langue=en&operateur_titre_contenant=%2B&motclef%5B%5D=129&vuepp=3&autosubmit=1 Répertoire des outils pédagogiques Eau, assainissement & Coopération]. Social sustainability tools for WASH, includes gender topics. French and English versions. <br>{|border="1" cellspacing="0" cellpadding="5"

|[[Image:pseau.org 75.jpgpng|center|50px|link=http://www.pseau.org/outils/biblio/index.php?d=2811&l=fr&vue_pgm_o_tout=1&motclef%5B%5D=129&tri1=titre]]

* [http://www.globalhandwashing.org/Publicationsresources/handwashing-handbook/Handwashing_Handbook.pdf Scott, B., Curtis, V., Cardosi, J. (2005) The handwashing handbook: a guide to developing a hygiene promotion programme to increase handwashing with soap. World Bank, Washington]