ICZM: Working Together
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Only when interests become clear can you look for win/win solutions together. Because it makes you better understand why certain solutions are no-go solutions.
In order to move from ‘point of view’ to the real interests of a stakeholder or organization in a conversation, it is important that the parties continue to ask the "why question" together. But before parties start asking each other that question, they must first know what the intention of that question is. It must be clear that the intention is to find a win-win solution, otherwise, the parties will not open up. The pursuit of benefits for the own organization does not, therefore, have to be ignored. Working on trust by showing genuine interest in each other, being transparent about your intentions and fighting for the reliability of your organization are essential factors in this.1
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Within your organization [edit | edit source]
To achieve the ICZM goals you have to work together within your organization. All the different departments that have a relationship with the coastal zone from their sector have to be involved in the process. Depending on your organizational structure a consultative body or even a decision making body on ICZM can be established. This can, for example, be a steering committee and a working group. In these meetings, there will always be representation from all of the departments or sectors so that problems and solutions can be reviewed from an integrated perspective
With Stakeholders [edit | edit source]
Working on Integrated Coastal Zone Management you can never do alone. You always have to deal with the interests of users in the area, customers, employees, local residents or other stakeholders. Stakeholder management helps you make complex projects or programs run smoothly. You resolve or prevent conflicts in a structured way with the environment. And how you build sustainable relationships. This way you work in a more result-oriented way, even if the interests are far apart.2
Examples of stakeholders in Integrated Coastal Zone Management are the different governmental layers. Local representation organizations, inhabitants, farmers, fishermen NGOs, companies and many more. There are many ways to involve stakeholders. Depending on the context of your ICZM process you can choose how to involve each stakeholder. This can differ from just informing the stakeholder to really involving them in decision making and anything in between. The stakeholders can all be contacted separately and/or a stakeholder consultation platform can be established. The more transparency and early involvement of stakeholders the fewer stakeholder problems there will be in later stages of the ICZM process because the stakeholders feel heard and are able to bring in their own ideas.
Communication and awareness [edit | edit source]
If you want local companies, and inhabitants to behave according to the ICZM policies, rules and regulations it is important that they understand why the government asks certain things of them. When they see and understand why it is important they will be more likely to help. This can be done in many ways. Examples are to give information to community leaders or use social media.
