Changes

<font size="3" color="#696969">For people at the Base of the Pyramid (BoP), the nearly 4 billion people that earn less than USD4 per day and live primarily in Asia, Africa and South America, up to 80 percent of their disposable income is spent on food (WRI, 2007). </font>

===Food markets===

Marketing systems are undergoing rapid transformation. Traditional marketing channels with direct sales from producers to consumers are being replaced by longer value chains, including farmers, processors, retailers and others, particularly for the export sector and for supplies to local processors and supermarkets. As incomes increase, food consumption patterns are changing, with a greater emphasis on meat, dairy products and fruits and vegetables. Consumers are becoming more demanding in terms of quality and safety and demographic and income trends are leading to increased demand for convenience foods, together with assurances of product safety. New and more complicated “value chains” are emerging to meet these demands.