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[[File:Susana logo.png|right|90px|alt=Susana logo.png|link=http://www.susana.org/en/]]This article is based on a [http://www.susana.org/en/resources/library/details/1229 749 factsheet]that highlights the importance of public awareness raising and sanitation marketing to increase the efficiency and sustainability of sanitation improvements. It provides tools and best-practice examples for practitioners, researchers, policy-makers and those who understand the importance of sustainable sanitation and wish to disseminate up to date information.