Changes

Social Marketing

2 bytes removed, 02:15, 31 March 2014

→‎Example of a Social Marketing Strategy

[[Image:social marketing example.png|thumb|right|200px|Global hand-washing campaign in Beijing. Source: UNITED NATIONS (2008)]]

While the evidence for the effectiveness of traditional health promotion approaches is limited, social marketing may provide a fruitful alternative in the promotion of household environmental health. Indeed, the marketing approach to the promotion of hand-washing with soap is taking off internationally as indicated by the development of national and state-wide hand-wash marketing programmes (via [[Public Private Partnerships – (PPP ) | public private partnerships]]) in Ghana, Peru, Senegal, South Africa, Indonesia, Madagascar, Nepal, and Ethiopia among others (see e.g. [http://www.globalhandwashing.org globalhandwashing.org]).

The partnership is guided by the following principles:

• ← Older edit
• Newer edit →

Winona

Akvopedia-spade, akvouser, bureaucrat, emailconfirmed, staff, susana-working-group-1, susana-working-group-10, susana-working-group-11, susana-working-group-12, susana-working-group-2, susana-working-group-3, susana-working-group-4, susana-working-group-5, susana-working-group-6, susana-working-group-7, susana-working-group-8, susana-working-group-9, susana-working-group-susana-member, administrator, widget editor

30,949

edits