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Practitioner's Tool / Developing Promotional Campaigns

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* International Development Enterprises has developed a number of excellent [http://www.ide-cambodia.org/index.php?option=com_content&view=article&id=57&Itemid=2&lang=en programs for market-based approaches to sanitation marketing].

The [[Practitioner's Tool / Promotions Plan for San Fernando City's Sewerage and Septage Program|next page]] in this section provides an example of a low-cost but highly effective promotions campaign that was utilized in San Fernando City in the Philippines.

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