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Social Marketing

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→‎Example of a Social Marketing Strategy

[[Image:social marketing example.png|thumb|right|200px|Global hand-washing campaign in Beijing. Source: UNITED NATIONS (2008)]]

While the evidence for the effectiveness of traditional health promotion approaches is limited, social marketing may provide a fruitful alternative in the promotion of household environmental health. Indeed, the marketing approach to the promotion of hand-washing with soap is taking off internationally as indicated by the development of national and state-wide hand-wash marketing programmes (via [[Public Private Partnerships – PPP | public private partnerships]]) in Ghana, Peru, Senegal, South Africa, Indonesia, Madagascar, Nepal, and Ethiopia among others (see e.g. [http://www.globalhandwashing.orgglobalhandwashing.org]).

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