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Hygiene and Health focused promotion

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{{#ev:youtube|zAFu70gSO8M|200|right|<center>HYGIENE - THE WAY OF LIFE: <br>A Plan India supported animation film <br>on "WASH" (in Hindi)</center>}}

Hygiene and Health-focussed promotion refers to promotional activities which take the hygiene and the health of the user as the main focus in promotion activities, as contrasted to, for example, increased status from the use of a branded product, multiple use promotion, or appealing to emotions such as disgust, as in the case of [[Community-Led Total Sanitation]]. Hygiene and Health-focused promotion is in many places the conventional approach to promote better sanitation and water services and to stimulate demand for improved services.

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