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Practitioner's Tool / Developing Promotional Campaigns

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The references listed below can be very useful to help you determine when promotions campaigns are needed for specific programs and how to plan and launch them:

* The Water and Sanitation Program Sanitation Marketing Toolkit: [http://www.wsp.org/wsp/toolkit/what-is-sanitation-marketingThe Water and Sanitation Program Sanitation Marketing Toolkit].

* This is a comprehensive website that features the SaniFOAM tool for analyzing sanitation behaviors as a basis for promotions campaigns.

* The 10-Step Promotion Program Toolkit: [http://www.waterlinks.org/publications/51 The 10-Step Promotion Program Toolkit]. A product of the ECO-Asia program funded by the United States Agency for International Development, this is a very comprehensive self-guided step-by-step approach to developing effective promotions campaigns.* The World Health Organization provides programming guidance on sanitation promotion: [http://www.who.int/water_sanitation_health/hygiene/sanhygpromo.pdfprogramming guidance on sanitation promotion].* International Development Enterprises has developed an a number of excellent programs for market-based approaches to sanitation marketing: [http://www.ide-cambodia.org/index.php?option=com_content&view=article&id=57&Itemid=2&lang=enprograms for market-based approaches to sanitation marketing].

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